Dos and Don’ts – Lamp Post Signs

Lamp post signs provide durable yet cheap and quick effective advertising. They are either Foamex or Correx boards which are approximately A3 in size but can be made to order in any shape or size that is required, and printed direct to board using UV inks to give vibrant colours and waterproof prints.

Lamp post signs are designed to be seen by slower traffic such as pedestrians, cyclists, and other slow moving traffic. Highly effective, most people associate them with signs on the side of the road but they are also used at large exhibition halls and in public places. Correx and Foamex lamp post signs are lightweight, strong, durable, and waterproof, making them ideal for use externally for cost effective temporary advertising. To help your lamp post sign be effective and successful, here are some dos and don’ts…

 

DO

Ask permission

First, you must ask permission from your local authority before putting up your signs on lamp posts. If you do not gain permission you could face a fine and your signs will be removed.

Keep it simple

Signs on lamp posts are made to be seen by slow moving traffic, and so the message needs to be clear and easy to read as they pass. Don’t saturate it with too much text, keep the design simple and the message clear.

Use a waterproof material and process

Lamp post signs can be made of Foamex or Correx. Both materials are lightweight, extremely durable and robust, and suitable for use outdoors in all weather conditions with their waterproof qualities. Available in a range of thicknesses, sizes and colours, they can be made to suit all requirements. Mainly used for signs and displays, these materials make cost effective advertising.

Use for temporary directional signage

Correx and Foamex signs are ideal for temporary external signage. Perfect for wayfinding services, for example, in areas of construction and outdoor events. These durable lightweight signs are easy to affix to posts with cable ties and so make cost effective and convenient directional signage.

Choose location carefully

Consider the speed of passing traffic, both pedestrian and vehicular traffic will be the target of these lamp post signs and so how long they will see the sign for should be considered when designing. Also look into how much traffic passes the area, if there is not regular traffic you could be wasting money advertising in that area. Also consider areas where your target audience tend to go, so your advertising is seen by the relevant people.

Use high impact eye-catching designs

When designing pavement signs its best to keep it simple, stick with more branding and less information. You want a clear short message that passing traffic can instantly recognise and understand, and so large text is also required to get the message seen.

As with all signage – always use corporate branding

When designing your lamp post signs it is important your logo and core message is included. To do this you could include a tag line or slogan which will build your brand identity and summarise your core message.

You should also only include brand colours to be easily recognisable and stay consistent with all other marketing material, though ensure text is easily readable against the background colour.

 

 

DON’TS

Overcomplicate the design

Don’t clutter your sign with information or overcomplicate the design. Too much information will not be read by passing traffic and so you should aim to make the message as simple as possible, ensuring your text is big enough to be easily read.

Use dull, uninspired designs

The design of your sign is highly important to get noticed and yield a positive response. In order to have your desired effect and for your advertisement to have a high impact, if you are not experienced in design it may be best to leave it to a professional.

Put up a sign without prior authorisation

It may be tempting to get on with putting your advertisements up without finding authorisation, but this can result in fines and getting your signs taken down. It’s always best to ask as most will give you permission anyway.

 

We hope you will find this blog post helpful, from designing your sign to putting them up safely and legally. If you have any queries or would like any more information on the services we offer then please don’t hesitate to get in touch, call us now on 0808 129 2272 or email us at sales@andesignuk.com.